The message is arguably simple: Create a sustainable future for coming generations, non-dependent on fossil fuels or producing radioactive waste. That is what VOLKSKRAFTWERK aims to achieve, by creating awareness in lectures, advancing technological development, by synergizing scientists, distributing generators and environmentally friendly batteries for self-sustaining households and building a clean energy power plant for regional supply.
How to convey all that in a short image video however was an entirely different challenge.
Narrated by Otto Clemens, famous for lending his voice to documentaries of the Universum series, we set out to purely bring the emotional aspect’s message of VOLKSKRAFTWERK to the general public’s awareness. Why we are all dependent on our daily use of energy, be it electric or propulsive, why our reliance of limited resources needs to change and what might happen if we don’t prepare in time. Guiding us representatively for his company through the video, Michael Ecker acts as both a presenter of circumstances and problems, as a worried observer and a metaphorical light bringer in the end, when it comes to developing with alternatives.
In choosing testimonials to operate in every day situations with electric energy as well as locations we consciously opted for people closely affiliated to the VOLKSKRAFTWERK company’s cause and prominent local sites, the Danube river shore, train station and tramway, the Pöstlingberg, winter harbor, Ars Electronica Center, the Johannes Kepler University, the highway next to the Vöst industrial area, farming fields and cosy interior sites in and in close proximity around Linz itself, where the company’s seat is located and where it will set a large proportion of it’s upcoming events and lectures, thus evoking a similar and personally applicable context in it’s target audience.
Together with the emotionally charged mixture of a classical and electronic score, the subtle sound effects and the electricity black-out animation all fitted into a common theme by our softening and assimilating color correction palette, we aimed to recreate a certain style you might be familiar from documentaries on environmental issues as well as political or charitable plights for change and support, without too much using fear and a looming doom to scare audiences into paying attention.